Next on the list is Ramp. Ramp is a corporate credit card company with a beautiful SaaS website (that’s built with Webflow).
The Ramp website is clean, airy, and does a great job of explaining what the product does and who it’s for.
Let’s go over some qualities that make Ramp have a great SaaS website.
The navbar
The navbar has several different drop-down menus, each with its own purpose. All of the landing pages in the navbar either explain Ramp’s features or its different use cases.
On the right side of the navbar, you can see a ‘Resource’ link that sends you to the blog.
The blog
The blog design is clean and accessible. However, just like the example before this one, the blog ideally should live in the /blog/ subfolder for user experience and SEO.
When you click on an article, you can see that it lives in a /blog/ subfolder. But ideally, ramp.com/blog would lead you to all of their articles. Currently, it redirects you to an /article/ page which is not ideal because there is no consistency. Just something to learn from when creating your SaaS website.
When it comes to design though, Ramp is a great example to look at.
The pricing page
Because Ramp is made for enterprises, its pricing is not shown like most SaaS marketing websites. However, they do do a good job of convincing you that it’s worth entering your email to get more information.
This is a good strategy for enterprise companies to collect data on who is interested in using their product. But for this strategy to work, you need a pricing landing page that converts well. Most of the time, people will bounce from a pricing page if they can’t clearly see the price.
