Ghost used to just be a CMS alternative to WordPress for blog posts, but now it’s turned into a full media and newsletter platform. With this shift has come a brand new SaaS website.
If you’re looking for a newsletter platform, Ghost is one of the best. But we’re not here to talk too much about what Ghost does. We are here to look at their website and learn from it.
Let’s go over some of its pages.
The navbar
Ghost’s navbar is simple and clean. It has two different drop-downs — one for its use case pages and one for its resource hub.
The blog
The resource hub structure is great, and it even has a ‘Start here’ landing page to help its website visitors learn how to use the platform. In fact, the start here page acts as their blog.
However, it’s probably best to structure a blog on a /blog/ subfolder for a better user experience.
The pricing page
Ghost’s pricing page is a good example of what a SaaS website’s pricing should look like. It has clear pricing tiers, with CTAs, and a slider to help you understand costs associated with each plan as you grow.
The slider feature is great to have, but it only makes sense for some SaaS business models. In some other examples we’ll go over, you’ll notice some other SaaS websites have even simpler pricing pages because of their business model.
