If you had asked me 10 years ago what I’d be doing for a living, I never would have imagined saying, “I help SaaS websites grow.”
Whether it was from managing ad campaigns for SaaS companies at a marketing agency, helping run SEO initiatives at Webflow, or helping founders and marketers learn how to grow their own SaaS website, I’ve found myself engulfed in the B2B SaaS space.
I also have a couple free guides on this blog you can search for on Google or ChatGPT — just look up “B2B SaaS SEO” or “saas content marketing strategy” and they should show up.
Or you can just go to them here:
- B2B SaaS SEO: My simple (but complete) guide for 2025
- SaaS content marketing: My ultimate strategy guide [2025]
But in this article, I’m going to go over some of, what I think are, the best SaaS websites I’ve seen out there.
Let’s get started.
What is a SaaS website?
A SaaS website is a marketing website for a SaaS (software as a service) company. Some examples of SaaS companies can include Stripe, Zapier, and Figma. You pay a monthly subscription to use their software.
When we talk about “SaaS websites” what I mean is the main website a software company uses to promote their product — this website is often called a “marketing website.”
The purpose of a marketing website is to show potential customers what the SaaS product has to offer, who it’s for, how it works, and what it costs. There are also a handful of other things that can go on a SaaS website to make it stand out from a marketing perspective, which we’ll go over.
Let’s talk about what the best SaaS websites include.
What should a SaaS website have?
A SaaS website should have clear messaging for what the product is and who it’s for. It should also have a clean and modern design (to build trust) and include different types of content and marketing material to help potential customers make a purchasing decision.
Here are what some of the best SaaS websites include on their site:
- A homepage that clearly shows what the product is and what it does
- Product feature and use case landing pages in the navbar
- An about page about the company
- A blog that leverages SEO to grow organic traffic on the site
- VS pages that compare the SaaS product to its competitors
- A resource hub for learning how to use the product
- A footer that mentions all of the points above
- A beautiful design that shows off the brand
It can seem like a lot. But I put together 31 best SaaS websites that fulfill most of these requirements.
If you want to watch a video on a few examples of SaaS websites doing it right, you can check it out here:
